Sun Life Malaysia - Brighter Wellness Programme 2021

Creating a Brighter Future of Wellness

The Challenge

Sun Life Malaysia wanted to continue its online efforts to promote their #LiveHealthierLives efforts despite the Covid-19 pandemic. They approached us with an idea of having a series of virtual events that would be engaging and insightful for their audience. The main goal was to promote Sun Life Malaysia as a brand that strived to equip Malaysians with the knowledge to better protect themselves and their families through a holistic approach to living a brighter life, by being physically, financially and mentally secure.

The Solution

We designed “Sun Life Malaysia Brighter Wellness Programme” with the aspiration to improve the well-being of Malaysians to live their lives healthier - financially, physically and mentally. In the span of 6 months, from June to November 2021, 6 online live streams were conducted, each focusing on either the physical, mental or financial pillar as the centre of the topic. For every session, we curated an interesting topic based on the pillar and invited credible key opinion leaders to appear as guests or hosts, with the focus to offer a variety of tips, information, expert advice, experiences, rewards and more to the viewers. We worked with notable personalities including Christy Ng, Joanna Soh, Jojo Struys, Kit Mah and others.


Over 15,000 of participants joined us throughout the programme and it was a huge success engaging Malaysians throughout the pandemic time.