Philips Steam Cleaner Range

The Challenge

The client Philips Sonicare was launching a new electrical toothbrush called "DIAMOND CLEAN." We were tasked to create the launching of the new product from the launch gambit itself to the advertising campaign.

The Solution

We designed a hangtag, leaflet, and corrugated board to display the product's key features. The visual of germs being targeted as the cleaner left a clean trail quickly communicated the main selling points, allowing customers to understand what the 2-in-1 cleaning could achieve at a glance. Further reading materials provided additional information about the product's strengths that was concise and informative.

The Result

The visuals were implemented as a store display with the product where customers could easily view the information.