The client Philips Sonicare was launching a new electrical toothbrush called "DIAMOND CLEAN." We were tasked to create the launching of the new product from the launch gambit itself to the advertising campaign.
To communicate this launch, we created the launch based on the 007 James Bond movie. The whole launch event featured a beauty represented by Amber Chia, bodyguards and a security briefcase with the featured “Diamond” Clean product.
The product "DIAMOND CLEAN" was launched successfully in a glamorous event with Amber Chia gracing the event.