Pharmaton Kiddi CL

The Challenge

Pharmaton wanted to develop a packaging box design for their Kiddi Twin Pack. As they did not have any extra budget, they could not afford extra premiums. Our task was to produce a theme for the whole packaging box that was appropriate for families and children, but different from their usual animal theme. We were also tasked with coming up with a free gift idea to go with the packaging.

The Solution

We decided to combine the visual theme with a free gift by converting the rest of the packaging into a colouring board. The packaging's theme was for children to explore colouring and creativity, and was made to be eye-catching for children with bright colours and animal characters. Turning the rest of the packaging into a colouring board was a solution that simultaneously saved costs and achieved the client's objectives. Furthermore, the colouring activity was easily accessible, relevant to the target audiences of children and families, and included a CTA to further increase customer interaction and recall of the brand.

The Result