ISN (Institut Sukan Negara)

The Challenge

The client- ISN (Institut Sukan Negara) requested for a new booth design in conjunction with Hari Sukan Negara organized by the Kementerian Belia dan Sukan. The whole concept for the new design was to spread brand awareness to the public about ISN which delivers world-class integrated sports science, sports medicine and sports management services in a sustainable and effective manner toward maximizing athlete’s performance.

The Solution

To communicate the awareness to the public, we decided to let people experience first-hand what ISN is and what it actually does. The public got to experience the watt bike race, power bench press test, FMS (functional movement screening), FIT Kitchen which is a nutritional kitchen and many more activities. The public also had a meet up session and a badminton test session with badminton ace Lee Chong Wei.

The Result

The event was a success with many visitors visiting the booths trying out the activities.