Healthy Energy That Last Campaign

The Challenge

To Create a print campaign for a health supplement product in conjunction with the upcoming World Cup.The task was to highlight the end-user benefit while also leveraging on the hype and relevence of the World Cup to the specified target market consisting of mainly football fans.

The Solution

The idea was based on the common insight in which Malaysian football fanatics would have to stay up late at night to watch the live broadcast of their favourite matches. We used that insight in our favour to communicate Pharmaton's "re-energising" product benefit. Ultimately, pointing out that Pharmaton gives you the energy to stay up late so you can watch your favourite football matches and still make it to work the following day.