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The Challenge

Philips Malaysia wanted something unique for their Chinese New Year promotion. The problem was that most in-store displays were too generic and stale, and therefore unattractive to most consumers.

The Solution

To create an attractive keyart that presented something different for the client, but still retaining its Chinese New Year elements. We presented the Chinese Fire Monkey based off the Chinese Zodiac. This visual idea took into consideration the year of the Fire Monkey and used fiery reds and a friendly monkey face to attract consumers, driving more in-store purchases and boosting sales.

The Result