CREATING A STYLISH
EXPERIENCE FOR CASIO
Calculators are not as popular as before, with the introduction of the smartphone. While there are some people who still use calculators on a daily basis, it isn’t a terribly exciting product. To counter this problem Casio developed the MyStyle range, a series of calculators with a fun assortment of colours. The agency’s job was to create a social media campaign to get people to start buying calculators again.
To entice more people to want to own these calculators, we created the “This is MyStyle. What’s Yours?” campaign. In it, we highlighted the personality of each colour, creating a persona that consumers can relate to.
The result was positive for MYSTYLE with a 40% sales increment from Lazada platform.