Caring for Your Home Team
As the official healthcare sponsor for the 2014 FIFA World Cup, Listerine wanted to leverage on it being the most-watched sporting tournament in the world to intensify the excitement and thrill-factor to drive instant and impulse purchase. Agency was tasked to come up with a limited edition 80ml mini bottle design while also retaining core branding of Listerine. The idea is supported by the tagline “Caring for your home team”, where the brand's main feature is incorporated to bring resonance to the entire theme.
Associating with football by breaking through the clutter of Listerine core branding with a packaging design that is based on the jerseys of several participating countries. Creating a sustaining impact till throughout the world cup period. Of the 10 proposed designs, only 4 of the more popular footballing nations were chosen.