BOSCH Annabelle

A FRIGHTFUL LESSON FROM
BOSCH AUTOPARTS

The Challenge

One of Bosch Autoparts’ flagship product is their range of car batteries. To educate car drivers on the importance of using a reliable car battery and to highlight the importance of keeping it at optimum condition, the client requested for an educational content on social media. And to give their agency a run for their money, the client requested that this content be latched to something trending.

The Solution

Enter Annabelle. With trending stories and trailers of everyone’s favourite horror doll, we did our own little retelling. Sometimes the scariest thing is your car failing you when you’re stuck in a quiet, deserted place all on your own, and with this video, we highlight the importance of keeping your car battery in optimal condition.

The Result

The video was a success and generated 35K views on Bosch’s social media page.